by Shawn Brook | Oct 6, 2017 | Content Marketing, INSIDERS
If content marketing is not at the top of your company’s to-do list, it might be time to take the plunge. Today’s sales prospects want good information that helps them make good decisions, but they don’t like being sold. Most of us research products and services...
by Seed World CREATE | Sep 15, 2017 | Content Marketing, INSIDERS
A common complaint about content marketing campaigns is that people don’t see it making an impact for their business. But before you blame the marketing genre, have you stopped to evaluate the quality of the content you’re generating? Don’t shoot the messenger! If...
by Lindsay Hoffman | Aug 9, 2017 | Content Marketing, INSIDERS
If I made you keep reading, then I will consider this headline a success! The power of a strong headline is something that shouldn’t be overlooked. Sure, you’ve got great articles and content but according to recent industry statistics, 80 percent of people will read...
by Lindsay Hoffman | Jun 30, 2017 | Content Marketing, INSIDERS
If the prospect of adding another “to do” to your list is holding you back from engaging in content marketing, you’re likely not alone. That said, the impact of content marketing shouldn’t be overlooked — people are hungry for information. Done well, content marketing...
by Lindsay Hoffman | May 18, 2017 | Content Marketing, INSIDERS
There is no “set it and forget it” mentality when it comes to content marketing. Just like you wouldn’t leave an auto-steer vehicle unmanned, you shouldn’t leave your content marketing unmanned. With content marketing, you must be present to make adjustments, fine...
by Shawn Brook | Apr 28, 2017 | Content Marketing, INSIDERS
You wrote a great blog post and posted it on your website. Now what? After spending the time and money to create great content, do you only use it once? For a content marketing program that thrives, is cost effective and drives profit, you should be shaking your head...
